Byron Sharp is a Professor of Marketing Science at the University of South Australia, known for his work on loyalty programs.

[3] In 1995 Sharp was appointed Director of the Ehrenberg-Bass Institute at the University of South Australia, and in 1999 Professor of Marketing.

[3] He also serves as a board member at the Wharton SEI Center's Future of Advertising project.

His research interests include buyer behaviour and brand performance, laws & principles in marketing, market-based assets, and advertising & Media.

[8] Byron has written over 100 refereed conference papers and journal articles.