C. Crane Company

C. Crane's first electronics product was the "Select-A-Tenna", an antenna manufactured by Intensitronics Corp. of Hales Corners, Wisconsin, for long-distance reception of AM radio broadcasts.

The company advertised on late-night radio shows, which served to increase business from AM listeners looking for a better antenna.

In the 1990s, Bob Crane decided to move the company toward designing its own products, rather than just retailing what was already out there.

Following the 1992 Cape Mendocino earthquakes, the company expanded their catalog to include emergency radios and other disaster equipment, such as flashlights.

Reviews of the bulb reflected positively on its energy usage and lifespan but criticized the lights' unnatural color and their high cost when compared to standard incandescent and compact fluorescent bulbs.