Although Erie did not have an affiliated baseball team in 1994, the city hosted an independent franchise in the Frontier League that revived the "Sailors" name.

The SeaWolves eventually became the successor to several Erie-based baseball teams, including all iterations of the Sailors, with the New York–Penn League franchise now known as the State College Spikes.

José Guillén, a Major League Baseball alumnus from the Dominican Republic, hit the game-winning home run for the team.

In 2003, Palisades sold the team to Mandalay Sports Entertainment, which had previously owned and operated several Minor League Baseball clubs.

Their primary logo features a stylized "pirate wolf" positioned over two intersecting baseball bats with sword hilts.

Additionally, the SeaWolves have a secondary logo that depicts a weathered Jolly Roger on a "bat sword," highlighted by a red letter E. This emblem pays homage to Erie's nickname, "Flagship City," which references the Flagship Niagara, commanded by Commodore Oliver Hazard Perry during his 1813 victory over the British Royal Navy in the Battle of Lake Erie.

The "SeaWolves" wordmark arches across the front in black letters outlined in red, while the crossed "bat swords" logo appears on the left sleeve.

[12] On March 10, 2017, the Erie SeaWolves made national headlines for their "Alternative Facts Night" promotion on Friday, August 25, 2017.

The promotion was a reference to a news story in which Kellyanne Conway, counselor to U.S. president, Donald Trump, coined the phrase "alternative facts" to bolster a disputed claim that more people attended Trump's presidential inauguration on January 20, 2017 than the first inauguration of Barack Obama on January 20, 2009.

As part of the promotion, the first 1,000 fans received a 2016 SeaWolves Eastern League Championship ring, although the RubberDucks earned the title.

The club notionally expected to have 1.2 million fans attend the game between Erie and Akron, even though UPMC Park only has a seating capacity of 6,000.

Key team initiatives include UPMC Health Plan Paint the Park Pink Weekend to benefit local cancer charities, Northwest Bank Gloves for Kids equipment drive, and Sensory-Friendly Day at the Ballpark in partnership with the Autism Society of Northwest Pennsylvania.

[18] In February 2017, the SeaWolves extended their broadcasting contract with Fox Sports Radio AM 1330: The Fan, a local affiliate of Connoisseur Media, to air every game during the 2017 and 2018 seasons.