In 2008, under the CBS.com name, CBS began adding classic television series such as Hawaii Five-O, The Ed Sullivan Show and The Twilight Zone to its selection (also including shows such as Melrose Place, MacGyver and Star Trek: The Original Series, which never aired on CBS but are owned by CBS Television Distribution).
Sponsors who had network coverage had to purchase Innertube advertising separately.
[1] Although the goal of Innertube was to attract newer, more technologically advanced viewers, CBS had also hoped to gain some overlap from network viewers wishing to watch rebroadcasts of network shows.
Finally, CBS planned to include special one-on-one interviews with celebrities.
[2] Nearly a year after its launch, Innertube was not attracting the numbers that had been hoped for.