It airs animated films and series as well as kids game shows and other young-oriented programmes, including The Beachbuds, FriendZSpace, Super Wings, Kung Fu Wa, 100% Wolf: Legend of the Moonstone, Ben & Holly's Little Kingdom, Willa's Wild Life, and Octonauts.

As of August 2006, when the government began enacting a ban on foreign-made animated series between 5 and 8pm taking effect from 1 September, most of its programming was produced in China; competing channels from local networks were more dependent on dubbed foreign programming, especially Korean, American and Japanese.

In August 2019, the channel produced an adapted version of The Selfish Giant, titled The Giants Garden, a live musical phenomenon with a cast of nearly 300 of Shanghai's top child actors.

It was presented in English instead of Mandarin and broadcast to all of the People's Republic of China.

The show was met with acclaim,[citation needed] and aided in installing a yearly tradition of the channel producing a musical to be broadcast entirely in English with original music.