[2] The site is available in simplified Chinese and English, aiming to provide a window to observe giant panda's real daily life and to address concerns about endangered species.

[3] CNTV has set up more than 30 high definition video cameras[4] in the Chengdu Research Base of Giant Panda Breeding and also Wolong National Nature Reserve.

[3][further explanation needed] Those request videos will be accessible on the YouTube iPandaChannel and also on other social media platforms including Facebook and Instagram.

[3] On April 11, 2013, in Beijing, Chengdu Research Base of Giant Panda Breeding and CNTV reached an agreement on the establishment of iPanda.com after an official signing ceremony, and they immediately started preparing for the test launch (which was estimated in June, 2013).

Just four days after its test-launch, the website had "attracted nearly 15,000 Internet users to visit and leave comments", as reported by Xinhua News Agency.