CEAT Limited (formerly, Cavi Elettrici e Affini Torino)[1][2][3] is an Italian - Indian multinational tyre manufacturing company owned by the RPG Group.

CEAT produces over 165 million tyres a year and manufactures tyres for passenger cars, two-wheelers, trucks and buses, light commercial vehicles, earth-movers, forklifts, tractors, trailers, and auto-rickshaws.

[12][13] In 1980, Alberto, son of Virginio, sold the Cavi Elettrici e Affini Torino to investment firm SOFIT, which went on to cut jobs.

Oweing to it, in 1981, the company failed in Italy and Pirelli purchased the right to the CEAT name, which it sold to RPG Group in 1983.

[17]In 2020, a new radial tyre factory was set up near Chennai with the initial investment of INR 14000 crore.

[24] CEAT's custom-built tyres were used in the sci-fi action film Kalki 2898AD for the futurist 6-tonne car Bujji.

[26] CEAT is the title Sponsor for the Indian Supercross Racing League (ISRL) which brings riders from all over the world together to compete in a variety of formats and categories.

[28] CEAT is the bat sponsor of cricketers, Rohit Sharma, Shubman Gill, Shreyas Iyer,[29] Shafali Verma and Harmanpreet Kaur.