Balsa Broadcasting Corporation received approval move CHMG from AM 1200 kHz to its current FM frequency at 104.9 MHz in 1994.

At the same time, the station shifted to an adult contemporary format, branded as 104.9 EZ Rock.

Programmed by longtime broadcaster Tammy Cole, "EZ Rock" was a station designed to appeal to office work environments.

CFMG is the third "Virgin" station in Canada to have a mainstream Top 40 format, the first being at Calgary's CIBK-FM the year before, and in Toronto at CKFM-FM in 2009.

In past years all three stations had broadcast live for 2 days from the Stollery Children's Hospital.

[7] As of February 28, 2021, CFMG is the 15th-most-listened-to radio station in the Edmonton market according to a PPM data report released by Numeris.