Owned by Harvard Media, it broadcasts a rock-leaning adult hits format branded as 96.3 Cruz FM.

However, it applied for a change of frequency to 96.3 FM, citing the potential for third-adjacent interference to 92.9 The Bull.

[2][3] On April 9, 2008, the new station signed on and began stunting with Christmas music as Santa FM in preparation for its official launch; the campaign also featured publicists parading the streets of Saskatoon in Santa Claus costumes.

[5] Wired 96.3 was known for their publicity stunts like smoking salvia on-air[6] On November 16, 2012, Harvard laid off CFWD's on-air personalities and announced that Wired 96.3 would sign off that night at midnight; at that time the station returned to Santa FM for the holiday season in preparation for another change in format scheduled for December 26.

[7] On December 26, 2012, at Noon, CFWD flipped to an adult hits format, branded as 96.3 Cruz FM.