CIMX-FM (88.7 MHz, Pure Country 89) is a commercial radio station in Windsor, Ontario, Canada.

It primarily serves Essex County, but has a signal that reaches the entire Detroit-Windsor metropolitan area.

By 1976, the album rock sounds of "Om FM" had faded away and the station was again programming MOR and easy listening music.

It was originally located in the Macabee's Building next to the Wandalyn Viscount Hotel on Ouellette Avenue between Erie Street and Giles Boulevard.

In late 1982, CJOM and CKNW moved to the Bob Pedler Building, located on Cabana Road East near Howard Avenue in the southern part of Windsor.

CIMX was first known as The Mix with an adult contemporary format, but disc jockey Greg St. James began playing modern rock on his evening show (8 to midnight) beginning in September 1990.

This program was called "The Cutting Edge" and was eventually hosted by four different DJs, Greg St. James, Darren Revell, Michelle Denomme and Mr.

Its sister station, CIDR-FM, adopted an adult album alternative format in 2006, thus forcing CIMX to add more active rock songs to its playlist and go up against WRIF.

[4] On March 30, 2017, Bell Media announced that it would close its US-based sales office in Bingham Farms, canceled CIMX's morning show "Cal & Co.", and laid off around a dozen people as part of a restructuring of its Windsor cluster.

On November 18, 2020, Bell announced on the 89X website that CIMX would adopt a new format the next day at noon; concurrently, the station's on air staff was let go.

In anticipation of the format change, Entercom flipped its Detroit station WDZH from soft adult contemporary to modern rock as Alt 98.7 almost immediately afterward.

Unlike the other Pure Country stations (which air it in the evening), CIMX also clears Bobby Bones in its normal timeslot in lieu of producing a local morning show.

[11] In addition to the various annual shows, the station holds many acoustic "Live-X" events when bands come to town.