Viewers Choice was a Canadian English language pay-per-view (PPV) and near video on demand service.

Although Viewers Choice (and pay-per-view services in general) continued to be a main provider of big-ticket live events, much of their movie content had been duplicated by video on demand (VOD) services operated by cable and IPTV companies (and as noted below, Viewers Choice was not available on any Canadian satellite provider, from late 2007 to its closure in 2014).

For its first year and a half, it used the same graphics and logos as the Viewer's Choice service in the United States (now In Demand).

Shaw Communications purchased Home Theatre (the service branded as "Viewers Choice" in Western Canada) in 2001.

instead, carriage of Viewers Choice was restricted to cable systems and other providers able to receive the feeds via terrestrial fibre.

Viewers Choice Canada Inc. was originally the largest shareholder and managing partner (40%) in the French language pay-per-view service Canal Indigo, launched in 1997.

However, on March 20, 2008, Groupe TVA announced it would be purchasing the remaining shares in the service from all other shareholders, including Viewers Choice Canada Inc.

On March 6, 2012, the CRTC approved Viewers Choice's request to remove its regional restrictions and allow it to broadcast nationally.

In July 2014, industry news website Cartt.ca reported that Bell Media was notifying cable providers that Viewers Choice would be shutting down on September 30, 2014.

The notices were issued just after the CRTC renewed the licences for various PPV services, including Sportsnet PPV, a service wholly owned by Rogers (and carried by both Rogers and Cogeco alongside Viewers Choice) which was previously restricted to sports and special events.