During this time period, CKFM carried a few specialty shows, including a Sunday evening reggae program.

This coincided with the return of former Kiss 92 and CHFI-FM morning show hosts Mad Dog and Billie to Toronto radio.

A Canadian Radio-television and Telecommunications Commission (CRTC) decision from May 31, 2007, stated that the station's call sign was changed to CFMX-FM.

[3] Within weeks, the station reverted to CKFM-FM, due to both potential confusion with CFMZ-FM as that station, licensed to Cobourg but also heard in Toronto because of a rebroadcaster, was previously known as CFMX-FM; and because[4] as of November 14, 2007, according to Industry Canada databases, the Toronto rebroadcaster of CFMZ was actually still known as CFMX-FM-1 (not CFMZ-FM-1).

Since its purchase by Astral, the hot adult contemporary format went in a more rhythmic-leaning direction, patterned after sister stations CJFM-FM in Montreal and CKZZ-FM in Vancouver, which both carried rhythmic-leaning hot AC formats.

[7] Astral officials indicated at the time that, if the rebranding was successful, the "Virgin" brand would eventually be rolled out to other markets nationwide.

In addition to the aforementioned three stations, the "Virgin" branding has since been expanded to Calgary, Edmonton, London, Winnipeg, Kitchener, Halifax, Victoria, Kelowna and Windsor.

In July 2011, Billie was let go from the station, with midday host Maura being moved to mornings.

In March 2015, Mad Dog was let go, with Scott Tucker from sister station CIQM succeeding him in mornings.

After Virgin posters featuring a kitchen radio poised at the edge of a TTC subway platform with the caption "give your radio a reason to live,"[16] had appeared in Toronto,[17] Toronto Public Space Committee criticized poster ad was "in poor taste".