The station is owned by Bell Media and airs an adult hits format branded on-air as Bounce 99.5.

This was maintained until 2009, except for a brief period from 2001 to 2002 when it was part of CHUM's short-lived sports radio network, The Team.

On April 10, 2008, CKKW applied to the Canadian Radio-television and Telecommunications Commission to convert the station to 99.5 MHz.

[4] Although the station was allowed to simulcast at 1090 AM until April 6 of that year, the AM signal is believed to have been shut down on January 16; the old AM towers were taken down in March.

As part of a mass format reorganization by Bell Media, on May 18, 2021, CKKW rebranded as Bounce 99.5.