CKS Group was an advertising agency based in Cupertino, California, that catered to technology companies.
Due to its partners' history, the company had a natural expertise with interface design and other technical matters that distinguished it from traditional advertising agencies.
CKS bought a video production studio from Apple and at one point contemplated putting together a cable television channel with Ziff-Davis Publishing.
[1] Among the benefits touted was joining USWeb's technical and Internet design skills with the traditional advertising and marketing savvy of CKS.
Since both companies had been busy making acquisitions, the deal prompted concerns about integrating these into a single organization along with a potential culture clash.