Programming during that time was supplied mostly via a blocktime agreement with Philippine Production Center Inc. (PPCI), a company led by former ABS-CBN executive Romeo Jalosjos.

After the Duavit-Jimenez-Gozon takeover, the station began to broadcast in color with an ₱8 million credit line thru buying telecine machines and acquired foreign programs.

[8] During martial law under the Marcos regime, GMA managed to broadcast the funeral of senator Ninoy Aquino, a public opposition leader who was assassinated in August 1983, the only local network to do so.

Additionally, Broadway Centrum opened, and in 1988, they also inaugurated the 777 feet (237 m), 120 kW Tower of Power in Quezon City, the tallest man-made structure in the country.

[citation needed] GMA was selected to be the official broadcaster for the 1995 World Youth Day, when Pope John Paul II visited the country again.

The network premiered several programs in 2004: 24 Oras (a newscast),[17] Reporter's Notebook (a documentary),[18] Pinoy Pop Superstar (a singing search), Mulawin (a fantasy series) and Kapuso Mo, Jessica Soho (a magazine show).

In 2010, for the first and second quarters, GMA Network released new soaps and shows including The Last Prince, Panday Kids, First Time, Laff En Roll, Diva, Zooperstars, Claudine, Wipeout, Pepito Manaloto, Wachamakulit, Sunnyville, Comedy Bar, Love Bug, Langit sa Piling Mo, Pilyang Kerubin, Endless Love, and Danz Showdown.

In the prime-time line-up, GMA released I Heart You, Pare!, Dwarfina, Machete, Captain Barbell (a sequel to the 2006 series), Munting Heredera, and the historical drama Amaya.

During the first quarter of 2012, the network offered a line-up of television dramas featuring original concepts in both primetime and afternoon blocks, including Legacy, Alice Bungisngis and her Wonder Walis, Broken Vow, Biritera, The Good Daughter, My Beloved, and Hiram na Puso.

While the films covered by the deal are: My Best Friend's Girlfriend, When I Met U, Yaya and Angelina: The Spoiled Brat Movie, Temptation Island and José Rizal.

[25] On February 22, 2012, GMA Films' President Annette Gozon-Abrogar and director Yam Laranas announced that the thriller movie The Road was commercially released and shown in over 50 theaters across North America and Canada on May 11, 2012, a first for a local Filipino motion picture.

That is despite the absence of 2.054 billion pesos' worth of revenues from political ads generated in 2010 and the global impact of financial crisis in Europe and slow economic recovery in the U.S. in 2011.

[28][29] On October 4, 2012, the network announced the termination of negotiations with MediaQuest Holdings, Inc. (an affiliate of Philippine Long Distance Telephone Company) owned by businessman and TV5 chairman Manny V.

[32] In 2013, GMA Network launched a number of shows including Indio, Forever, Bukod Kang Pinagpala, Unforgettable, Vampire ang Daddy Ko, Mundo Mo'y Akin, Alisto, Love & Lies, Kakambal ni Eliana, Home Sweet Home, Maghihintay Pa Rin, My Husband's Lover, One Day Isang Araw, Sunday All Stars, Binoy Henyo, Akin Pa Rin ang Bukas, Dormitoryo, Prinsesa ng Buhay Ko, Kahit Nasaan Ka Man, Genesis, Katipunan, a remake of Villa Quintana, Bingit, and Adarna.

[38] In 2016, GMA Network launched another line-up of shows including Wish I May, That's My Amboy, Dear Uge, Lip Sync Battle Philippines, Hanggang Makita Kang Muli, The Millionaire's Wife, Poor Señorita, Yan ang Morning!, Once Again, Juan Happy Love Story, Magkaibang Mundo, Laff Camera Action, A1 Ko Sa 'Yo, Hay, Bahay!, Conan, My Beautician, a new version of Encantadia, Superstar Duets, Alyas Robin Hood, Hahamakin ang Lahat, Tsuperhero, and Ika-6 na Utos.

[56][57][58] At the same time, a PCC study revealed that GMA's viewing share was of 93%, more than double that of early 2020 (45.5%), before ABS-CBN's shutdown, raising concerns of the network monopolizing Philippine television.

The product is said to be priced at under ₱1000 and includes a multimedia player, a personal video recorder, and support for the Philippines' emergency broadcast warning system with an auto-on alert feature.

[43] On May 15, 2019, GMA Network began to transmit its digital test broadcast on UHF Channel 15 (479.143 MHz) as its permanent frequency assigned by National Telecommunications Commission.

[76] In 2024, ahead to its 75th anniversary, GMA Network unveil a new slogan, "Isa sa Puso ng Pilipino" ("One with the Heart of Filipino") along with a new station ID.

GMA Network managed to lead in Mega Manila and Southern Luzon demographic, which has the highest concentration of television ownership and 79 percent of advertisement placement.

[81] In 2011, GMA Network maintained the lead in the national television ratings mentioning figures from Nielsen TV Audience Measurement for January 1 to February 13, 2011.

The local Court of Appeals junked the case filed by ABS-CBN Corporation against GMA Network Inc. for what was claimed to be illegal copying of its live video footage.

It ruled out that the act of GMA Network in airing the live video coverage was focused by good faith since there was no meaning to instigate damage to ABS-CBN Corporation.

The local court also stressed that apart from lack of intent of GMA Network to affect the video from ABS-CBN, the action also cannot be reflected intrusion of Sections 212.4 and 185.1 of Republic Act 8293 since it was just a short excerpt compared with the totality of the matter.

[85] On December 20, 2007, Judge Charito Gonzales of Quezon City Regional Trial Court Branch 80 released a temporary restraining order on TV ratings surveys based on a civil case filed by ABS-CBN Corporation versus AGB Nielsen Media Research Philippines.

[88] On December 21, 2007, a local AM radio station in the Philippines, owned by ABS-CBN Corporation, DZMM field reporter Junrie Hidalgo reported a news story entitled "AGB Nielsen, umamin sa dayaan: GMA Network, tahasang itinurong nasa likod ng dayaan" ("AGB Nielsen admits to cheating: GMA Network aggressively accused of being behind the cheating") during the radio program of Showbiz Mismo, hosted by Cristy Fermin and Jobert Sucaldito.

The respondents included Hidalgo, Fermin, Sucaldito, the station and news manager of DZMM, writers and executive producers of television programs Bandila, Entertainment Live and The Buzz after the same story was aired locally.

The case is anchored on sexual abuse after the July 20 GMA Gala 2024 inside the Manila Marriot Hotel suite, where Sandro got intoxicated and was eventually led by the suspects to a room.

[102] Earlier, Muhlach, Diane Abby Tupaz and Angela Kristine, in Facebook cryptic statements accused the suspects and demanded justice for Sandro.

[106] Sandro virtually attended the third Senate panel probe and also filed with the DOJ rape through sexual assault complaint punished by R.A. 8353, “The Anti-Rape Law of 1997.