The telenovelas aired on Philippine television, especially those produced in Mexico, were dubbed in Filipino and were shown in primetime and afternoon slots.

The company produced the dubbed Tagalog version of the Chinese historical drama series Judge Bao in 2007–2008, aired on ABC-5.

On November 14, 2011, Telenovela Channel started its maiden broadcast with In the Name of Love, The Two Sides of Ana, Passion and La Madrastra.

In 2013, the channel made a major shift as the new telenovelas acquired are now dubbed in English starting with Soy tu dueña and Rafaela.

The said telenovela already aired on ABS-CBN as Maria de Jesus: Ang Anghel sa Lansangan, dubbed in Tagalog from 2009 until it ended in 2010.

On January 16, 2017, Telenovela Channel aired its first and only non-telenovela program The Rose of Guadalupe, an anthology featuring standalone inspirational stories each episode.

Three new novelas subsequently aired on summer: Head Over Heels, I Don't Trust Men Anymore and La Malquerida.

The telenovela, produced by SBT and distributed by Televisa (for international markets), replaced I Don't Trust Men Anymore on October 23, 2017.

This is the third time a previously Tagalog-dubbed telenovela on free TV will be aired in English on TNC after Don't Mess with an Angel and Rubi.

After the three new shows ended their runs in October–November, the channel aired reruns of The Neighbor, Passion and Power, The Three Sides of Ana and Las Amazonas.

This was started with Griselda Blanco: The Dark Widow, a co-production between Televisa and RTI Colombia; and The Two Lives of Estela Carrillo with Ariadne Diaz in the titular role.

In the summer of 2022, A Beloved Man and My Sweet Curse (a remake of Telemundo's Lola, already aired on GMA in the last quarter of 2013 with reduced episodes) were premiered.

On May 1, 2023, Love Spell made its comeback on Telenovela Channel, using its original Spanish title Sortilegio and with English audio.