It was initially a joint venture between Gaylord Entertainment Company and Grupo Abril.

[7][8] The channel's programming was composed of music videos, interviews, and performances with national and international artists connected to the country and sertanejo genres, as well as coverage of related events, such as the Cowboy Festival of Barretos and shows about lifestyle.

[9][5][10] Some of the shows aired by the channel were Top 12 Countdown, Cantarolando, Celebrity VJ Hour and A Hora do Cachorro Louco.

[11][12] Gaylord Entertainment Company sold CMT US operations to CBS in 1997, retaining international channels.

In 1998, the partnership with TVA was ended, also breaking an exclusive distribution deal with the operator.