MyCujoo was a video streaming platform[1] providing live and on-demand broadcast of football matches, sports events, and highlights from around the world.
[2] Founded in 2014,[3] and launched in 2015[4] by brothers Pedro and João Presa,[5] and specialising in the long tail of football,[6] MyCujoo provided a platform and channels for teams, leagues, and federations to broadcast their own content[7][8] including streaming live merely by using a cellphone.
[39] In October 2018, the company was the subject of an Amazon Studios documentary,[40][41][42] and in November 2018 was described by the Financial Times as one of Europe's 100 digital champions.
[43] In January 2019, it was announced that MyCujoo had concluded a five year agreement with the International Hockey Federation to provide a dedicated OTT solution,[44][45] and had been the subject of investment from Sapphire Ventures.
In July 2023, ELEVEN's global OTT was discontinued, ending MyCujoo's position as a direct to consumer streaming platform.