The station is based in London, where it shares the Adrian Smith-designed[1] 10 Fleet Place building with organisations including Dow Jones & Company.

As the most viewed pan-European financial TV channel according to the 2010 EMS survey, the broadcaster reaches over 100 million households across the continent.

[2] CNBC Europe produces four hours of live programming each weekday and airs reports and content for its global sister stations and the outlets of NBC News.

The merger took place in February 1998, upon which the channel then became known officially as "CNBC Europe – A Service of NBC and Dow Jones".

In July 2005, NBC Universal announced that it would be acquiring the Dow Jones stake in CNBC Europe, subject to required regulatory clearances.

On 18 September 2006, CNBC Europe debuted a new graphics package, which is similar to that used by its U.S. counterpart (first seen in the United States on 19 December 2005).

[5] New title sequences were given to Power Lunch Europe and Europe Tonight to coincide with changes to the form and content of those programmes, but unlike CNBC Asia, no other changes were made to the channel's on air look on this date (although Capital Connection uses CNBC Asia's new graphics as it is produced by that channel).

On 29 September 2008[6] the channel dropped "Europe" from its on-screen name, returning to the CNBC brand it had previously used for a spell in the 1990s.

On 1 December 2008 the channel relaunched its flagship programme Squawk Box Europe, with a new look not derived from CNBC U.S. at all.

CNBC Europe debuted a new lower thirds, which were completely different from its sister U.S. and Asian channels, on 27 July 2009.

On 22 January 2010, the station ended its encryption on digital satellite television in the UK to increase its viewer footprint to an estimated 11 million households.

As a result of the merger CNBC Asia managing director Satpal Brainch was appointed to lead the new company, with his European counterpart Mick Buckley leaving his post.

The new look also saw the removal of the on-screen clock, which CNBC Europe had shown during live European and American programming since the channel was launched.

CNBC Europe's on-air style (which was based on the US design used since 13 October 2014) was launched 9 March 2015, exactly a month after its sister Asia channel.

The cuts, which will result in the layoff of 15 employees, comes as part of a wider focus on providing European market coverage via digital platforms, such as the CNBC website.

Unlike its American sister station, CNBC Europe does not have its ratings measured on a daily basis: the channel resigned its membership of the UK's Broadcasters' Audience Research Board in September 2004 in protest at its refusal to incorporate out-of-home viewing into its audience figures.

[19] The network instead focuses its viewership measure strictly towards the top 20% income bracket, where figures are compiled as part of Synovate's European Media and Marketing Survey (EMS).

These are: During the business day, the CNBC Europe Ticker is displayed during both programmes and commercials, providing information on share prices from the leading European stock exchanges (this means that advertisements on CNBC Europe are formatted differently from those on most television channels, taking up only part of the screen).

Prior to this, CNBC Europe had aired considerably more locally produced programming and the full schedule had only been seen on Europe-wide bank holidays which were regular working days in the United States, and between Christmas and the new year when CNBC Europe produced less European programming.

although Fast Money is occasionally seen live during major events as a way of providing continued live programming, and in some years, Fast Money was shown between November and March on a tape delay to fill the one-hour gap between the end of Street Signs and the start of Capital Connection, created by Europe not being on Daylight Saving Time.

In addition, for many years, during the evening a recorded Europe Update, a 90-second run down of the European closing prices, and for a time in 2013 this concept was extended into daytime when CNBC Europe broadcast brief European updates twice an hour when the network was broadcasting CNBC U.S.'s Squawk programmes.

During the period when poker was shown, CNBC Europe only broadcast the final hour (final two hours between April and October) of Asian programming, apart from late Sunday night/early Monday morning when the channel broadcast CNBC Asia's full morning line-up.

In 2009, the majority of Asian programming was reinstated although the entire broadcast day of CNBC Asia is still only shown on Sunday night/early Monday morning.

The weeknight non-business output runs from 10 pm until midnight UK time and consists of an edition of a weekly business magazine show, an edition of Late Night With Seth Meyers and a live broadcast of NBC Nightly News with Lester Holt.

[23] It shows identical programmes to CNBC Europe but has a ticker focussing on Scandinavian stock exchanges.

[24] The network has since begun to actively market the feed to potential advertisers,[24] and at the start of 2009 its first UK-specific programming, Strictly Money, began, initially as a 12-week experiment but the programme continued to air until March 2011.

In June 2008 the channel also began producing thrice-daily video reports in German for the website of Focus magazine.