[citation needed] In 1986 Conseco acquired Lincoln Income Life Insurance Company at $29 per share for $32.3 million.

Satisfied with its recipe for acquiring and improving insurance companies, Conseco stepped up its acquisition efforts in 1986.

Conseco (though not its subsidiary insurance companies) entered Chapter 11 reorganization in 2002 and emerged nine months later in 2003.

[10] In the process of reorganization, GreenTree was divested and thereafter Conseco solely focused on the insurance industry.

[11] On May 11, 2010, the board of directors officially approved changing the holding company's name to CNO Financial Group.