It was characterised by a strong comic-like graphical style featuring a recurring mascot - a Tank Girl-like character called Amy Strad.

This may have been because it did not have a cover-mounted tape (like Amstrad Action) and was devoted entirely to gaming leaving little room for other computer uses, but was probably also due to the waning popularity of the Amstrad 8-bit computer systems.

The magazine did give away a number of free gifts with its early issues, although their relevance to readers was questionable.

The magazine also drew criticism for running features that promoted the new wave of 16-bit consoles such as the Mega Drive and SNES.

also openly dismissed its rival Amstrad Action within its pages on several occasions, which many readers thought was unnecessary and immature[citation needed].