[2] It has maintained distinct divisions that evolved in parallel, creating capabilities to meet the challenges faced by marketers, publishers, and influencers, and growing the company to serve its clients.
2000: Mike Seiman, Digital Remedy CEO and chairman, founded BUDs Inc. while a college student studying computer science at Hofstra University in New York.
[12] 2016: CPXi divests bRealTime for $48.5m;[13] repays the BDCA loan in full; refinances with Gibraltar Capital for $6m; acquires SpinMedia Entertainment Sites;[14] and ad industry veteran, Tiffany Coletti Kaisers joins the company as EVP Marketing.
AdReady is a full-service ad-tech platform designed to move campaigns from the initial RFP and planning stages, through to IO management and trafficking, and finally onto insights, reporting, and renewal.
Built to help brand marketers, agencies, and ad buyers to accurately measure OTT campaign effectiveness and CPA against KPIs in the streaming TV industry.