It is considered the first MMA based company in the United States and responsible for creating the blueprint for modern mixed martial arts competition.

The promoters set out to address the hypothetical question: "Who would win between Muhammad Ali (boxer), Bruce Lee (martial artist) or Bruno Sammartino (wrestler)?"

The events were advertised as “Anything Goes,” and “legalized striking, throwing, grappling, punching, kicking, ground fighting, submissions and more.” Fighters from all disciplines were eager to compete and earn bragging rights.

The company organized a league of events and promoted more than 10 competitions across Pennsylvania under the banner of “Battle of the Brawlers,” “Battle of the Tough Guys,” “Tough Guy Contests” and finally rebranded "Super Fighters” (Super Fighters League - SFL) throughout 1980. Notable locations included the Stanley Theater, now the Benedum Center in Pittsburgh.,[6] Cambria County War Memorial Arena in Johnstown, Pennsylvania, and the Philadelphia Convention Hall and Civic Center.

[7] CV Productions, Inc. was the first grass roots movement to develop mixed martial arts into a modern American sport in 1980 (although the term MMA was not used at the time).

Viola and Caliguri devoted meticulous attention to fight details, rules, regulations, and competitor safety in order to gain widespread acceptance.

The fight league was decades ahead of its successors by instituting weight classes, open figured safety equipment, headgear, ring side doctors, back stage physicians, professional referees and fighter contracts.

[18][19] Jacquet Bazmore, Former World Heavyweight Kickboxing Champion and nephew of boxing great Archie Moore,[20] trained at Viola and Caliguri's martial arts schools.

Jack Bodell, former martial arts student of Bill Viola at Allegheny Shotokan Karate, was at the time of the competition an agent of the United States Secret Service charged with protecting President Jimmy Carter.

The exhibit features memorabilia from the mixed martial arts based competitions including rare posters, fight gear, press materials, and photos that depict the event.

“This exhibit adds a new chapter as we trace the roots of mixed martial arts in the United States back to the Pittsburgh region.” [22] Shortly after the success of the UFC, Viola and Caliguri attended a Golden Gloves boxing show at Monzo's Palace Inn, Monroeville, Pennsylvania.