Dubbed "the Italian Strongman”[2] and "the Strongest Man in the World"[4] early in his career, Sammartino later earned the title "the Living Legend".
Already recognized as a future star, Sammartino won the WWWF World Heavyweight Championship in 1963 after beating the inaugural champion, Buddy Rogers, in 48 seconds.
While doing so, Sammartino became a popular attraction in Madison Square Garden, selling out the arena numerous times throughout his career.
[a] Sammartino would later reclaim the WWF Heavyweight Championship in 1973 for another reign of 1,237 days before gradually retiring from full-time competition.
[9][10] During World War II, Pizzoferrato was invaded by troops of the Waffen SS, leading Emilia to hide Bruno and his siblings in a remote hideout at the top of a nearby mountain called Valla Rocca.
[9] His devotion to weightlifting nearly resulted in a berth on the 1956 U.S. Olympic team, which went instead to eventual gold medalist Paul Anderson.
[9] In 1959, Sammartino set a world record in the bench press with a lift of 256 kilograms (565 lb), done without elbow or wrist wraps.
[3] He also became known for performing strongman stunts in the Pittsburgh area, and sportscaster Bob Prince put him on his television show.
It was there that he was spotted by local professional wrestling promoter Rudy Miller, who recruited the young man into the ring.
[6] Sammartino's first match in Madison Square Garden in New York City was on January 2, 1960,[13] defeating Bull Curry in five minutes.
[14] Feeling like he was being held back in the New York territory in favor of National Wrestling Alliance (NWA) star Buddy Rogers, Sammartino gave his notice to Capitol Wrestling Corporation (CWC) owner Vince McMahon Sr. and planned to go to San Francisco to work for Roy Shire.
[14] Sammartino made his Toronto debut in March 1962 and very quickly, with the help of self-promotion in local newspapers and radio programs, became an attraction.
This match was booked by NWA promoter Sam Muchnick as a preliminary to the forming of the WWWF, to ensure the dominance of the senior organization and its championship.
[18] After the first WWWF World Champion, Nature Boy Buddy Rogers, was hospitalized three times in April 1963 for chest pains, Vince McMahon Sr. and Toots Mondt made a command decision to make an emergency title switch.
Promoters Mondt and McMahon Sr. cleared up Sammartino's suspension by paying his $500 fine, allowing him to return to wrestling in the United States.
[9][14] After two months, Sammartino returned and faced Hansen in a rematch on June 25, 1976, at Shea Stadium, which was on the closed circuit TV undercard of the Ali vs. Antonio Inoki match for WWWF cities.
He also wrestled and defeated Blackjack Mulligan, Lord Alfred Hayes, Dick Murdoch, Kenji Shibuya, and "Crippler" Ray Stevens.
[26] In his autobiography, Hulk Hogan claimed that his match with André the Giant was the real reason for the huge draw at Shea Stadium; however, the feud between Sammartino and Zbyszko sold out everywhere in the build-up to the show.
In contrast, Hogan and André headlined exactly one card in White Plains, New York before they wrestled at Shea, and they drew 1,200 in a building that held 3,500.
[27] Sammartino retired from North American wrestling full-time in 1981,[9] in a match that opened the Meadowlands Arena in East Rutherford, New Jersey.
It was during this time Sammartino found out through Angelo Savoldi, a recently fired office employee of Capitol Wrestling Corporation, that he had been cheated by Vince McMahon Sr. on the promised gate percentages for his entire second title run.
Sammartino defeated Savage in a lumberjack match for the WWE Intercontinental Heavyweight Championship via disqualification at the Boston Garden.
He was often teamed with Tito Santana and his old enemy George "the Animal" Steele (who was a fan favorite at this point in his career) to wrestle Savage and "Adorable" Adrian Adonis.
Sammartino would eventually get the upper hand in the feud, by defeating Piper in a steel cage match at the Boston Garden.
[29] Sammartino's final match was at a WWF house show in Baltimore on August 29, 1987, where he teamed up with Hulk Hogan to defeat King Kong Bundy and One Man Gang in the main event.
[17] Sammartino worked several WCW events in a minor analysis role in the early 1990s, as well as a brief run doing color commentary with Jim Ross on Saturday Night in 1992.
He also acted as special guest referee in World Championship Wrestling (WCW) for a series of matches between Flair and Randy Savage in June 1996.
[17] In 2006, he signed an independent deal with Jakks Pacific to produce an action figure, which is part of the WWE Classic Superstars line, Series 10.
[35] On March 25, 2010, Sammartino was honoured at the 74th annual Dapper Dan Dinner, a popular awards and charity fundraising event in Pittsburgh, with a lifetime achievement award, for which fellow former Studio Wrestling personalities Bill Cardille, "Jumping" Johnny DeFazio, Dominic DeNucci, Frank Durso, and referee Andy "Kid" DePaul were all present.
[53][54] WWE honored his life with a ten-bell salute before a house show in Cape Town, South Africa later that day, and again on the 23 April episode of Raw in St. Louis, Missouri.