In November 2002, MTV3 announced the launch of a digital-only channel named MTV3+ focusing mobile games and soap opera re-runs.

The channel got a full license in January 2004 and with its possibilities, Formula 1, ice hockey's SM-liiga, Finnish Floorball League, boxing, ski jumping, alpine skiing and some other sports broadcasts were added to the channel's programming.

MTV3 used the old mini-license of MTV3+ to create another channel, MTV3+ Extra, which showed overtime periods of SM-liiga matches.

The channel did not focus solely on sports: movies, court sessions and live coverage of reality series were added, while the most notable broadcast was the Tony Halme drug trial in 2004.

On 1 November 2006, 4 years from the channel's beginning, MTV3+ was quit with a very small notice of 28 hours.