[3] In March 2017, Travis Scott announced he would be launching his own imprint, under the name of Cactus Jack Records.

[12] That same month, Don Toliver, who guest performed on the album's song "Can't Say", signed to the label.

[16] On March 13, 2020, Toliver released his debut studio album Heaven or Hell under the label, which was supported by three singles: "No Idea", "Can't Feel My Legs" and "Had Enough".

Since then, he had been working on his upcoming debut studio album called Pink Heartz, which he would eventually end up releasing on November 11, 2022.

[23] In late September 2021, Toliver and Chase B announced they would be releasing their own solo projects titled Life of a Don and Escapism respectively in October.

[citation needed] In January 2023, it was announced that flower Jack will host the NFL All-Stars Weekend event at Salt Lake City, Utah with YSL Entertainment Group.