[1] The label, which is based in Atlanta, Georgia, currently holds three acts all of whom are natives to the city; rappers Ken Carson, Destroy Lonely, and the duo Homixide Gang.

The label is also affiliated with a variety of producers including KP Beatz and F1lthy, who all worked extensively on Playboi Carti's second studio album, Whole Lotta Red.

The niche style of its artists strays away from mainstream trap rappers and has garnered its own cultlike fanbase.

[32][33] On July 5, 2024, Ken Carson released the deluxe version of A Great Chaos, containing 7 new additional tracks; one of them being the single, "Overseas".

[37] On September 4th, 2024, Destroy Lonely released the deluxe version of his album Love Lasts Forever subtitled V2.5 which added 10 new tracks to the project.