[1] Established by fashion designer Cynthia Lu in 2015,[2] it has collaborated with Nike,[3][4] Kid Cudi,[5] and created toys for an adult-version of the McDonald's Happy Meal in 2022.

Lu initially developed concepts for the brand in 2012, when she began a job with the P.R office of the apparel company "Billionaire Girls Club", which is owned by Pharrell Williams.

[10][6] The characters featured (Birdie, Grimace, the Hamburglar, and CPFM's Cactus Buddy) were given four eyes, as it is a common identifier of the brand, dubbed "double vision".

[11][1] That same month, CPFM and Nike released the Flea 1 Overgrown Dunks, shoes intentionally designed with materials to feel mossy.

[14] On December 5, 2024, clothing brand Uniqlo announced a collaboration with CPFM to create a line of SpongeBob SquarePants themed shirts, hoodies and accessories for their UT sub-brand.