Calabash's catalogue contained more than 130 genres, and a similar number of regional breakdowns, from continental (Africa, Europe, etc.

Some well known independent artists that Calabash had direct licenses with included Omar Sosa, Thomas Mapfumo, and Ashley Maher.

Some artists that Calabash licensed music from did not have the resources or desire to sign with a record label.

The aim of the campaign was to give aid to Africa through the support of African artists.

National Geographic partnered up with Calabash Music (as well as the Public Radio International show, Afropop Worldwide, the satellite channel LinkTV, and Global Rhythm magazine) to launch its world music store.