[2] In 2020, their festival screened 180 films including the world premiere of John Ware Reclaimed, by Cheryl Foggo from the NFB.
Most are located in the downtown core, with several others in nearby neighbourhoods: The festival began in 2000 with a screening of the locally produced film Waydowntown, and brought in an attendance of 8000 people over six days.
[2] Growing steadily over the years, in 2016, the festival welcomed 36,693 people to 211 films, shorts, and other industry events.
In 2020, their festival expanded to a hybrid model, offering in-cinema experiences and at-home streaming for audiences in Alberta, Saskatchewan, and Manitoba.
[14] The festival places strong importance on local Albertan filmmakers, and much of its content is curated from the province.