Calimetrics

Calimetrics was an American technology company founded in 1994 by Terrence Wong, Michael O'Neill, and Thomas Burke.

Calimetrics's commercialization partners included Iomega, Texas Instruments, TDK, Mitsubishi Chemical, Matsushita Kotobuki Electronics (Panasonic), Sanyo Electric, and Shinano Kenshi (Plextor).

Like ML-CD, ML-DVD required new drive electronics and special ML media, but no change to the optical pickup-head.

Because of the shared physical characteristics with DVD-ROM pickups, the ML controller-chip was anticipated as a drop-in replacement for existing DVD-drives, greatly reducing cost of ML-DVD capable drives.

The Blu-ray Consortium quickly followed and released their own players and movie titles to compete head-to-head against HD DVD.