Script editor Doug MacLeod suggested that the material would make a good musical.

[2] The show had a preview season in October 2008 at the Phoenix Theatre in Elwood directed by Bryce Ives and choreographed by Dave Harford.

[3][4] The preview season starred Alan Fletcher from the Australian TV soap opera Neighbours, with cameo (voice) appearances from Steve Vizard and Australian TV legend Bert Newton.

It is a musical comedy set in a telephone call centre, following Jean Brown on her first day at work at "We Care Marketing", a dubious customer contact centre populated by flawed characters - including a money hungry man-eater, a wheeler dealer salesman, a vacuous brat and a desperate-to-prove-himself marketing executive with zero training.

Despite her heartfelt reluctance to fleece customers and her sabotage from entrenched employees, Jean puts her best foot forward.