Callicarpa americana, commonly called the American beautyberry, is an open-habitat, native shrub of the Southern United States which is often grown as an ornamental in gardens and yards.

As a folk remedy it has been claimed that "fresh, crushed leaves of American beautyberry, Callicarpa americana ... helped keep biting insects away from animals such as horses and mules".

[2] A chemical compound isolated from the plant, callicarpenal, was effective as a mosquito repellent in a laboratory experiment using a simulated skin model.

Beautyberry is commonly planted in landscape designs to attract wildlife because of the food source the berries provide and the cover animals get from the shrub itself.

The native range of C. americana extends from Maryland to Florida, west to Texas and Arkansas, and also Mexico, Bermuda, the Bahamas and Cuba.