[2][3] According to AllMusic, he was responsible for giving "direction and vision" to the company, which mainly recorded R&B acts such as Elmore James, John Lee Hooker, Billy Emerson and Jimmy Reed.
[4][5] In the 1960s, Vee Jay Records was the first American company to sign The Beatles and helped to establish The Four Seasons as a major-selling group.
[6] He recorded jazz musicians such as Eddie Harris and Gene Ammons while with Vee Jay.
[6] His best-known song, "I Ain't Got You", was recorded by both Jimmy Reed and Billy Boy Arnold in 1955 and later covered by The Yardbirds in 1964 (as the B-side to their "Good Morning Little Schoolgirl" single), by The Animals on their 1965 UK release Animal Tracks, by Aerosmith in 1978 on their Live!
Carter asked him to fly out to New York and to basically take charge of the recording session.