Cambrian House

Cambrian House began as a crowdsourcing community that pioneered the technology to tap crowds for the best software ideas.

To power open innovation in other businesses, they developed a crowdsourcing platform Chaordix – the technology to harness a crowd for breakthrough ideas.

Weaknesses in the idea-community model included the challenge of convincing users to read and rate a rapidly growing pool of ideas, the relatively low quality of some ideas, the management complexity of distributed development, and the large number of duplicate submissions.

[4] Cambrian House is also the subject of an eponymous Harvard Business case,[5] which examines and discusses the concept of peer production, the crowdsourcing business model, and the possibility of using prediction markets to estimate market demand for products.

The company has also gained a degree of notoriety for its unconventional promotional efforts, including feeding 1000 pizzas to Google unannounced, [citation needed] auctioning a celebrity endorsed laptop for charity,[6] and weighing a goat [citation needed]