"[2][3] Her colourful handmade leather satchels are based on an original Oxford and Cambridge satchel design and were aimed at school children, but met unexpectedly high demand as a fashion accessory, and became, according to The Guardian, "a cult among twenty-something fashion bloggers".

[4] An early boost came from being featured in the 2009 Guardian Christmas Gift Guide (as a men's accessory),[5] which triggered "an avalanche of orders".

[6] Following coverage by international fashion magazines and a collaboration with the fashion brand Comme des Garçons, production of the satchels increased from three homemade items a week to 1,500 in 2011, and turnover increased from £15,000 to an estimated 8 million in 2011.

[1] The company ultimately started their own Cambridge Satchel factory near Leicester.

[3] By 2011 they were making over 3,000 bags a week in the UK and selling to 86 countries.