[3] For additional payment, the publisher also provides other promotional services such as press releases, videos, and Executive of the Year awards.
[14] Cambridge Who's Who advertises itself as a database of professionals and "an honor limited to individuals who have demonstrated leadership and achievement in their industry and occupation".
[18] It typically solicits persons to list with an unsolicited letter proclaiming that they have been selected for the honor.
She also says that the Cambridge and Empire companies use hard-selling telephone techniques, first selling themselves as a free service, then giving a high price, and then lowering it to make people believe that they are getting a good deal.
[16] In 2006, the company sued Ripoff Report and the Better Business Bureau in the United States for defamation but settled the suit in January 2008.
Sethi urged officials of Cambridge to report the data loss to "appropriate authorities", but the officers alerted no one of the breach.
Based on the confirmation and nature of these complaints, the Better Business Bureau denied accreditation to Cambridge Who's Who.