[2][3] During the mid-1990s, Cuppaidge missed his flight back home to Australia and consequently remained in England, collecting glasses in a London pub.

Ten years later, he purchased a dilapidated Hampstead pub and reopened it in 2006 as The Horseshoe, serving food, wine, and beer.

Based on one of McLaughlin's old recipes, the beer proved successful with the pub's customers, and Cuppaidge began to sell it to his pub-owner friends.

[4] In December 2015, it was announced that Camden Town Brewery was being bought by the world's largest brewer, Anheuser-Busch InBev, for about £85 million.

The Guardian noted that "Cuppaidge, his family and three best friends own 95% of the company’s equity, suggesting that they have shared a combined payout of more than £80m."