Villar took out a seven-year loan from a rural bank offering low interest rates then kick-started building and selling at his first project, Camella Homes Phase 1 and 2 in Las Piñas, with 160 units initially.

[6][7] Camella has been recognized by Reader's Digest as Asia's Trusted Brand in property development from 2012 to 2017.

[14] In March 2021, the homeowner associations of the Camella Cerritos Heights and Lessandra Heights residential subdivision developments in Bacoor, Cavite protested the prohibition of Internet service providers competing against sister company Planet Cable (now Streamtech) from operating in their neighborhoods.

[15] Furthermore, a team of armed security guards blocked personnel of Globe Telecom, a subsidiary of conglomerate Ayala Corporation, from installing Internet access cables the May of the same year.

[17][18] Camella responded to the petition by releasing a set of policies clarifying and formalizing the process for accepting entry of other providers.