[1][3] "Camouflage" failed to chart when it was released, but retrospectively critics have praised the creation of the single for how forward-thinking it was at the time.

Bob Sorokanich writing for Gizmodo said that: "It's a graphic style that artists and musicians find fascinating today, and Sievey's experiment foreshadowed the Enhanced CDs that offered up all kinds of easter eggs when you'd pop them in your computer's CD-ROM drive".

The B-side of The Biz featured eight songs by Sievey and the debut of his most famous creation, the comic character Frank Sidebottom.

[3] Rhys James Jones wrote in The Conversation that: "It's possible to see Sievey's retreat into his Frank disguise as a reaction against "Camouflage"'s failure.

Home microcomputing, and the tools surrounding it, helped bring about one of the best-loved pop parodists of the past 30 years.