The key points of the Campaign are:[1] In recent years the UK has fallen behind other European countries in terms of road deaths.
The Campaign cite research into this subject undertaken by EuroRAP across three EU countries which found that in the UK only 20% of respondents thought that safe roads would save the most lives, whereas in Sweden and Netherlands the figure was as much as 37%.
[3] The Campaign is led by 13 key stakeholders in UK road safety.
They are: AA, County Surveyors Society, EuroRAP, Freight Transport Association, IAM Motoring Trust, Chartered Institution of Highways and Transportation, Institute of Highway Engineers, PACTS, Prince Michael International Road Safety Award, RAC Foundation, Road Haulage Association, Road Safe, Road Safety Foundation.
The European campaign features 28 partners across Europe and aims to influence the EC to use Safe Road Infrastructure Initiatives to cut casualties by 50,000 a year for the next decade, which is the equivalent of €50 billion over the decade or 0.5% of GDP.