In 1933 MVH acquired local dairies in the nearby towns of Ilsfeld, Bretzfeld, Neuenstadt am Kocher and Mainhardt.

[citation needed] In 1969, founded by Friedrich Wilhelm Schnitzler, MVH entered into an alliance with the interregional dairy Interessengemeinschaft Milch (Intermilch), Stuttgart-based Württ.

Milchverwertung Südmilch AG (WMV) and Dauermilchwerk Hohenlohe-Franken GmbH from Künzelsau, to form the largest milk-processing company in Germany.

This resulted in the chairman going into hiding in South America and a takeover by the Dutch dairy cooperative Campina Melkunie.

[citation needed] Throughout the 1970s and 80s, Südmilch AG operated from a head office in north Stuttgart directly next to the tram stop Milchhof (which translates as 'milk yard').

[3] In October 2008 Campina reacted to public criticism by removing genetically modified ingredients from animal feeds used in the production of milk for its Landliebe brand.