Can't Rush Greatness (stylised in all caps) is the debut studio album by British rapper Central Cee, released on 24 January 2025 through CC4L and Columbia Records.

The term "can't rush greatness" has been used several times by Central Cee during his career, dating back to his "Mad About Bars" performance from 2020.

[5][6] Since the release of his previous full length project, 23 (2022), Central Cee has garnered international attention unseen for a British rap artist due to a series of popular singles, starting with "Doja" (2022) and "Sprinter" (2023).

[15] In October 2024, Central Cee appeared on an NFL broadcast when it was announced that the album Can't Rush Greatness was "coming soon".

On 16 January 2025, the single "GBP" with fellow British-born rapper 21 Savage was released alongside a music video directed by Cole Bennett.

"[45] Rosain O'Connor of The Independent stated that "Can't Rush Greatness is a bold statement, yes, but one that Central Cee does, by and large, live up to.

"[46] Kyann-Sian Matthews of NME wrote, "Central Cee could easily remain hidden behind his signature mystique, but instead tells the story of a boy turned man all while on the world's stage.

"[47] Alexis Petridis of The Guardian stated that "there's very little about Can't Rush Greatness that suggests it's likely to dent Central Cee's remarkable progress.

"[47] Ammar Kalia of The Observer wrote that on the album, Cench "taps into that hit-making sensibility but struggles to maintain momentum across 17 tracks".

[52] Shortly after the album's release, social media users began to report that Central Cee dissed fellow UK rapper Aitch on the song "5 Star".

In the track, Cench rapped: "I felt like a prick when I went to the BRITs and they gave the award to a guy called Aitch / I had my acceptance speech prepared like, 'Long live F's', I'm goin' insane".