The rappers teased the song in the week before it was released,[1] with Ice Spice posting a clip of her twerking against a fireworks backdrop.
[2] It led to the song going viral on the video-sharing app TikTok,[1] in which it amassed over 42 million views and was used in over 10,500 videos prior to being released.
[1][2][3][4][5][8][9][10][11][excessive citations] Central Cee raps from the man's perspective in his verse,[9] in which he details attempting to conceal his infidelity but admitting that "If I went court for all the times I got caught / I'd have about 16 felons"[1][3][8] and "I clearly ain't learn my lesson".
"[6] An official music video was directed by Ice Spice, Edgar Estevez, and Nikita Vilchinski and premiered alongside the single.
It shows Spice dancing in front of a corner store[1] and twerking while lying on her pillow-filled bed,[1][12] as well as scenes of her and Central Cee at a house party in the latter's hometown of London[2][4] and a 2000s-era desktop computer with message windows.