Subsequently, expanding its scope, the audiovisual, literary and educational extensions have arrived, with the brands that today complement and comprise the CanZion Group LP.
[13] The name CanZion, soon became synonymous with that movement, when producing and launching the popular series «En vivo», albums recorded in concert by singers such as Marco Barrientos, Danilo Montero, Jaime Murrell, Juan Carlos Alvarado and Jorge Lozano, among others.
[15] To date, nine musical productions under the CanZion label have been awarded at the Latin GRAMMY, where Alex Campos and Marcos Witt have been the most honored throughout the gala as "Best Christian Album",[16] in addition to other artists such as Coalo Zamorano, Daniel Calveti, Pablo Olivares, Jacobo Ramos, Mónica Rodríguez, Danilo Montero and Funky.
[22] They also made distribution agreements with artists for short periods or specific regions, such as Unción Tropical, Lizzie Lizzie, T-Bone, Kyosko, Travy Joe, in the same way, they made alliances to be the record company in charge of bringing the audiovisual material of English-speaking bands, such as Planetshakers, Hillsong United in Spanish, and the other divisions of the band.
The artists who have their intellectual works managed by CanZion are Marcos Witt, Harold & Elena, the Montreal Band, Esperanza de Vida, among others.
Subsequently, Esteban Vázquez, then Director General of the CanZion Institute, took over the work thus initiated, and the administration of the site itself has since been in the hands of Gherman Sánchez, officially in charge since 2008 (although he has been involved in the work since 2007) who constantly nourishes its content with new information and new tools from Houston, Texas, assisted at the time by Israel Luna, from Mexico, and Pablo Jiménez, from Costa Rica.
[34] Grupo CanZion has a presence in several Latin American countries, such as Colombia,[35] Mexico, Argentina, Guatemala, Costa Rica, El Salvador, among others.