Among the plans were the creation of an uplink facility in Central America, the addition of newscasts from Puerto Rico and entering the European market.
The new master control room enabled SUR to broadcast a wider array of newscasts and a more selective audience for advertisers.
[9] In September, the channel's distribution in Latin America was sold to Hawthorns, Inc. of Ernesto Schütz, the same businessman who had bought Panamericana from the Delgado Parker family in 1997.
[10] An agreement with iStreamPlanet in 2004 enabled live streaming of SUR's offer to subscribers online.
[13] In 2012, the channel changed its formula, withdrawing the news-intensive format it had since its beginning, concentrating more on high quality entertainment productions from Latin American networks.