[7] Outside wrestling, she is considered to be a sex symbol and is known as the Go Daddy Girl,[8] performing in the company's annual Super Bowl commercials.

[3][29] On July 24, Candice made her pay-per-view debut at The Great American Bash where she served as the Special Guest Referee for the Bra and Panties match between Wilson and Melina.

[3] On November 28 episode of Raw, Candice teamed up with Victoria and Torrie Wilson in losing effort to Trish, Ashley and Mickie.

[11] She had her first shot at the WWE Women's Championship in a Fulfill Your Fantasy Battle Royal at Taboo Tuesday but was eliminated from the match by Massaro.

[3] After winning a number one contender's Diva battle royal on Raw, Candice got her first singles WWE Women's Championship match, but lost to then-champion Trish Stratus on February 27.

[3] On the July 17 episode of Raw, Candice was the Special Guest Referee during a tag team match of Stratus and Wilson against Victoria and Mickie James.

[43] The next week, in her second match against Lita, Candice was pinned after she was speared by guest referee Edge, in the first round of the WWE Women's Championship tournament.

[44] On the November 27 episode of Raw, during the Diva battle royal, Candice suffered a legitimate broken nose when Victoria kicked her in the face.

[46] Candice returned at New Year's Revolution on January 7, when she went to the ring with Maria to fight off Melina as she tried to interfere in the Women's Championship match between then-champion Mickie James and Victoria.

[48] Candice then resumed her feud with Melina, who claimed in her blogs that no Playboy cover model was capable of defeating her in the ring.

[12] Candice retained her title against Melina in a rematch at The Great American Bash as well as debuting a new finisher called the Candywrapper.

[55] At the Unforgiven pay-per-view, however, Candice successfully retained her title in their match by countering one of Phoenix's moves with a crucifix pin.

[56] Their feud continued when Phoenix pinned Candice during a non-title mixed tag team match on Raw on September 24.

[62] Candice received a push upon her return as she was named the number one contender for the Women's Championship, but lost to Beth Phoenix at No Mercy.

[13] In October 2017, it was announced that Candice Michelle's retirement match would take place on December 2, at the House of Hardcore 36 – Blizzard Brawl show,[64] where she defeated Lisa Marie Varon in singles action.

[68] In December 2011, Candice Michelle along with Torrie Wilson filmed Lilian Garcia's music video "U Drive Me Loca".

[69] On October 11, 2002, Candice starred in an episode of the softcore porn television series – Hotel Erotica that aired on Cinemax, playing a character called Natasha.

[72] Beckman made a special appearance on the November 12, 2008, episode of Redemption Song, which is hosted by fellow WWE wrestler Chris Jericho, with several other Divas.

[74] Beckman gained national attention in 2005 when she appeared in a commercial for internet domain provider Go Daddy, which aired during Super Bowl XXXIX.

[4][9][15] She played a character named "Nikki Cappelli" who had trouble with a snapped spaghetti strap on her tank top as she testified before a panel holding broadcast censorship hearings.

[78][79] In 2008, she was featured in her fourth consecutive Go Daddy commercial for Super Bowl XLII, entitled "White Light", but Fox refused to air it.

Candice, along with Batista, Shelton Benjamin, and Josh Mathews, represented WWE at the 2008 Democratic National Convention in an effort to persuade fans to register to vote in the 2008 Presidential election.