[1][2][3][4] It used machine learning to create personalized newsfeeds of opinions and real conversations, and also for moderation and filtering.

[1] Founder and CEO Bindu Reddy said that she needed "a place to express myself and engage in discussions where ideas can be debated on their own merits instead of being used to attack me as a person",[1] which Candid tried to solve by redirecting off-topic comments to their appropriate groups, removing spam and flagging negative posts.

[1] They used natural language processing to identify hate speech, slander and threats, and removed them accordingly with human intervention.

[6] With time the system analyzed a user's interactions and give them labels, such as socializer, explorer, positive, influencer, hater, gossip, etc.

[6][3] In June 2017, Candid announced that it would be shut down because its parent company, Post Intelligence, was being acquired.