Capital Xtra

Capital XTRA (formerly Choice FM) is a British digital radio station owned and operated by Global.

Choice was flagged up as one of the key brands of the new larger network, and the station was made available to digital TV viewers via its addition to Sky (and later to Virgin Media).

On 3 October 2013, Global announced that Choice would be rebranded as Capital XTRA on 7 October, sister station to Capital and using a naming scheme in reference to BBC Radio 1 and its sister station Radio 1Xtra[5][6] A number of high-profile signings were made, at launch including former BBC Radio 1 and 1Xtra DJ Tim Westwood,[7] and subsequently Kiss FM DJ Jez Welham for the station's flagship show, Capital XTRA In The Morning.

[8] Initially, the station introduced dance music alongside the urban offering provided by Choice FM.

However, ratings, particularly in London, suffered, leading to a move back towards the mixture of primarily black music genres that is now heard on the station, which proved successful between 2014 and 2020 in the UK radio listening measurement system, RAJAR.

[9] In a coup for the station, legendary hip-hop presenter DJ Semtex moved from BBC Radio 1Xtra to host the same slot on Capital XTRA in October 2018.

[10] In September 2019, a new weekday Breakfast show was launched, hosted by former evening presenter Yinka Bokinni, and Shayna-Marie Birch-Campbell.

Evening show host Robert Bruce was subsequently confirmed to co-host the breakfast slot with incumbent presenter Shayna-Marie.

Choice FM logo until 2013.
Logo until 2022.