It stars Brie Larson as Carol Danvers, alongside Samuel L. Jackson, Ben Mendelsohn, Djimon Hounsou, Lee Pace, Lashana Lynch, Gemma Chan, Annette Bening, Clark Gregg, and Jude Law.

Nicole Perlman and Meg LeFauve were hired to write it the following April after submitting separate takes on the character, and borrowed elements from Roy Thomas's 1971 "Kree–Skrull War" comic book storyline.

Additional members of Starforce include Algenis Pérez Soto as Att-Lass, the marksman of the team, and Rune Temte as Bron-Char, the "bigger, stronger guy who fights with his fists".

[52] Reprising their MCU roles for the mid-credits scene are Chris Evans as Steve Rogers, Scarlett Johansson as Natasha Romanoff, Mark Ruffalo as Bruce Banner, and Don Cheadle as James "Rhodey" Rhodes.

[54] Later that year, executive producer Louis D'Esposito said the studio was interested in a female-driven superhero film and had plenty of "strong female characters" from which to choose, suggesting Captain Marvel, Black Widow, Pepper Potts, or Peggy Carter as possible candidates.

[56] In August 2014, Feige stated that development had begun on a Captain Marvel film, and said members of the public asked about the project more often than Iron Man 4 or Avengers: Infinity War (2018).

[58] Feige said the film had been in development almost as long as Guardians of the Galaxy (2014) and Doctor Strange (2016), and one of its biggest challenges would be balancing the title character's "earthbound" adventures with her cosmic powers.

An article about young girls who would quit learning to code after they encountered trouble made LeFauve and Perlman consider questions about females being taught they cannot make mistakes or embrace their own power.

[75] The next month, indie filmmaker Emily Carmichael's name surfaced as a possible contender to direct the film,[76] and by June, Brie Larson emerged as the frontrunner to play Captain Marvel.

Robertson-Dworet also credited Boden for helping to shape Danvers' voice in the film and for the desire "to carve our own path and make sure we weren't retreading the same territory [after the release of Wonder Woman], and showing all facets of what women are capable of".

[117] Marvel also announced that Algenis Perez Soto, Rune Temte, and Mckenna Grace had been cast,[14][28] and revealed that Boden, Fleck, and the writing team of Liz Flahive and Carly Mensch had all contributed to the film's screenplay in addition to LeFauve, Perlman, and Robertson-Dworet.

[132] Davis, who previously served as director of photography for Guardians of the Galaxy, Avengers: Age of Ultron, and Doctor Strange (2016),[14] noted that there was a "point of departure" in the visuals of Captain Marvel coming from its 1990s setting.

[135] With the release of the theatrical poster in early December, Marvel revealed that the writing team of Joe Shrapnel and Anna Waterhouse had worked on the film's story, while Jac Schaeffer had contributed to the screenplay.

[142] Lola looked at several of Jackson's films, including Pulp Fiction (1994), Die Hard with a Vengeance (1995), Jurassic Park (1993), Loaded Weapon 1 (1993), and One Eight Seven (1997), as a reference for his de-aging.

To do this, both Jackson and Gregg had tracking dots applied to their faces during filming for which the VFX team could anchor the "hand-crafted" facial features that were composited primarily in Autodesk Flame.

ILM handled Goose's alien features, as well as much of the final battle for which they used Trixter's work on the Binary powers as well as inspiration from comic books, video games,[144] and anime.

[158] Richard Newby, also of The Hollywood Reporter, noted that the character's unfamiliarity to audiences was not presented as a joke in the trailer as with Marvel's Guardians of the Galaxy and Ant-Man (2015), and commended Davis for its more grounded look than previous MCU films.

[160] Newby felt the second trailer "offers increased action and a more in-depth look at the mythology surrounding" Captain Marvel, but criticized it for not helping to introduce the film's supporting characters.

He compared the trailer to a superhero version of John Carpenter's Starman (1984), explaining, "Explosions, space battles, and superpowers may bring in the crowds, but it's moments [of] humanity and introspection that will allow Captain Marvel to leave her mark and encourage audiences to care about the mystery surrounding who she is.

[165] For the film's press tour, Larson noted she would be "pushing for representation across the board: my interviews, magazine covers, the clothes that I'm wearing" as part of her support for inclusiveness and opposition to sexual harassment in Hollywood.

[168] Also in February, Alaska Airlines unveiled a Captain Marvel-themed Boeing 737-800 jet, featuring the film's logo on the side and images of Goose the Cat on its wings.

[175][176] It was originally scheduled for release on July 6, 2018,[58] but in February 2015 it was moved to November 2, 2018, to make room for Spider-Man: Homecoming (2017),[61] and in October 2015 it was pushed to its final March 2019 date for Ant-Man and the Wasp (2018).

Commentators online speculated that this was due to ongoing Indo-Pakistani tensions, but Disney South Asia head Nadeem Mandviwalla called this statement "baseless".

[188] Deadline Hollywood calculated the film's net profit as $414 million, accounting for production budgets, marketing, talent participations, and other costs; box office grosses and home media revenues placed it fifth on their list of 2019's "Most Valuable Blockbusters".

[190] According to Fandango, Captain Marvel had the third-largest advanced ticket sales of any MCU film, behind Infinity War and Black Panther, and surpassed Wonder Woman and Aquaman (2018) during the same time period.

The website's critical consensus reads, "Packed with action, humor, and visual thrills, Captain Marvel introduces the MCU's latest hero with an origin story that makes effective use of the franchise's signature formula.

Scott of The New York Times said the film was "not too long, not too self-important, and benefits from the craft and talent of a cast that includes Annette Bening, Jude Law, and Ben Mendelsohn".

[206] Rolling Stone's Peter Travers gave it four stars and praised Larson's performance for bringing "layers of feeling to a role that a lesser actress might have let slide by on pyrotechnics.

"[208] Todd McCarthy of The Hollywood Reporter described the film as "mundane, marked by unimaginative plotting, cut-rate villains, a bland visual style and a lack of elan in every department".

[210] Joe Morgenstern of The Wall Street Journal said Danvers "is a candidate for genuine heroism" but found a "fundamental dissonance between the depth of her plight and the shallow disorganization of the script".